Lead generation is the process by which an organization finds planned clients for its item contributions. Prospects can come as names and addresses, names and telephone numbers, email locations and fax numbers. whenever we do marketing for business on the basis of first priority we focus on a number of leads and how many customers we are getting per day. lead generation is the concept in that we have to convert a stranger in our customer. We all here Doing marketing to get some leads from clients after close the lead converts them, customers.